We thought the start of the new school year was a good time to acknowledge the impact of Eastern faculty on the accomplishments of our students and let you know how the University shares their good news. Through such engaged learning practices as undergraduate research, internships, service learning, and other high impact practices, Eastern students are winning awards, presenting at national conferences, publishing in professional journals, and demonstrating the quality of the liberal arts education they receive on this campus. The story of these successful students and alumni serves as the basis for Eastern’s marketing efforts. Using a variety of advertising and marketing communications messages on campus and throughout Connecticut and the upper Northeast, Eastern is raising its public profile and drawing attention to its growing academic reputation. Some examples of current marketing strategies include more than 30 vertical free-standing displays found across campus as well as at several community colleges in the region, each showcasing the talents and experiences of Eastern students and alumni.
Similar “testimonials” can be found in ads found in daily and weekly newspapers throughout Connecticut, including the suburbs along the shoreline in Fairfield, Middlesex and New London Counties, the suburbs surrounding Hartford, the Hartford Courant, the New London Day, the Manchester Journal Inquirer and other publications.
If you take the train into and back from New York City, watch the station gates on the MetroNorth line for kiosks and other displays featuring Eastern students and graduates; similar signage can also be found on the Long Island Railroad as the University continues to reach out to attract out-of-state students.
Eastern ads will also appear again in guidebooks distributed at regional and national college fairs in New York State, Connecticut, Rhode Island and Massachusetts. A new billboard campaign that makes the case that, at Eastern “you won’t get lost in the crowd” will appear on billboards in Fairfield County. In the broadcast arena, you can listen to Eastern radio spots on WNPR, and later during the winter months, tune into the final season of Downton Abbey on PBS and see our television spots there.
With a liberal arts education that features a broad-based academic core and also offers applied learning experiences to all students, Eastern continues to impress those we touch as being a campus where students can get personal attention and a transformative education. Getting the attention of potential students and their families is a top priority for the University’s marketing efforts.